Author Archives: Hải Linh

  Introduction Many global businesses entering Vietnam assume that translation and localization are the same thing. In reality, they serve very different purposes. A direct translation may accurately convert words from one language to another, but it does not always create the right experience for Vietnamese customers. That is where localization becomes essential. Understanding the […]

Introduction Expanding into Vietnam and Southeast Asia offers enormous opportunities for international businesses. However, many global companies underestimate one critical factor: localization. A product or service may succeed globally, but without proper Vietnamese localization and multilingual operations, businesses often struggle with customer trust, compliance, communication, and market penetration. This guide is designed for international companies, […]